Google is reportedly set to invest £65m to make YouTube a genuine competitor to major broadcasters.

A number of major media companies are said to be in the latter states of negotiations with YouTube, with the intention being to launch dozens of free channels of original professional programming.

Nothing official has been announced, but it’s thought that companies including Warner Brothers and ShineReville have been approached to produce new content.

The investment is the biggest sign yet that Google plans to exploit YouTube’s dominant position in the online video market, with a view to boosting advertising revenues to help fund the new focus on original programming.

(Source: uTalkMarketing)

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