The magazine industry showed signs of recovery in the first six months of 2010 – in some areas. In others, familiar trends continued. But overall, there was enough to suggest print won’t be surrendering to the digital age just yet.
Bauer Consumer Media
Total average circulation per issue: 2,814,745
January to June 2010: Down 4.7 per cent
Year-on-year: Down 5.8 per cent
Reasons to be cheerful: Kerrang! hit a high note with a seven per cent six-monthly increase, reaching 44,013 issues a week on average. Fashion mag Grazia held steady during a tough year, while Top Sante and Yours showed signs of recovery over the last six months, up 4.2 per cent and 4.5 per cent period on period respectively.
Reasons to be fearful: Another 16.7 per cent of FHM’s readership ebbed away between January and June, and Zoo plunged 21.6 per cent over the same period.
