Conde Nast has reported a massive 268 per cent upsurge in weekly subscription sales across its digital editions over the past eight weeks, following the launch of Apple’s Newsstand.

The publisher of Glamour, The New Yorker, Vanity Fair and Wired also said single copy sales were up 142 per cent, reports paidContent.

The Newsstand feature separates magazines from unrelated apps such as games and social media apps, and the move seems to have made an instant difference.

Monica Ray of Conde Nast told paidContent: “Putting all the magazines in one place just makes the most sense, in terms of allowing easy discovery for consumers. Furthermore, the update from iOS 5 is terrific, especially the background loading. We have a lot of features embedded in our titles and they take time to load. Background loading helps ease the wait-factor. But for the most part, before, the App Store represented a wide-ranging bazaar. Now, it has clear aisles to make it simple for consumers to browse.”

(Source: paidContent)

Condé Nast, publisher of magazines including Glamour and GQ, has revealed it took a massive cut in pre-tax profits for 2009. Read the full story

The magazine industry showed signs of recovery in the first six months of 2010 – in some areas. In others, familiar trends continued. But overall, there was enough to suggest print won’t be surrendering to the digital age just yet.

Bauer Consumer Media

Total average circulation per issue: 2,814,745

January to June 2010: Down 4.7 per cent

Year-on-year: Down 5.8 per cent

Reasons to be cheerful: Kerrang! hit a high note with a seven per cent six-monthly increase, reaching 44,013 issues a week on average. Fashion mag Grazia held steady during a tough year, while Top Sante and Yours showed signs of recovery over the last six months, up 4.2 per cent and 4.5 per cent period on period respectively.

Reasons to be fearful: Another 16.7 per cent of FHM’s readership ebbed away between January and June, and Zoo plunged 21.6 per cent over the same period.

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