Conde Nast has reported a massive 268 per cent upsurge in weekly subscription sales across its digital editions over the past eight weeks, following the launch of Apple’s Newsstand.

The publisher of Glamour, The New Yorker, Vanity Fair and Wired also said single copy sales were up 142 per cent, reports paidContent.

The Newsstand feature separates magazines from unrelated apps such as games and social media apps, and the move seems to have made an instant difference.

Monica Ray of Conde Nast told paidContent: “Putting all the magazines in one place just makes the most sense, in terms of allowing easy discovery for consumers. Furthermore, the update from iOS 5 is terrific, especially the background loading. We have a lot of features embedded in our titles and they take time to load. Background loading helps ease the wait-factor. But for the most part, before, the App Store represented a wide-ranging bazaar. Now, it has clear aisles to make it simple for consumers to browse.”

(Source: paidContent)

Yesterday Apple announced the new iPhone 4S. Until its reveal, the tech-y media was convinced that it was going to see a wholly new device to be called iPhone 5. Read the full story

The Financial Times is in at an impasse with Apple over talks to develop the paper’s digital strategy. Read the full story

Brands are learning to exploit basic human needs to inspire the devout following of the buying public, according to a BBC documentary on the ‘rise of the superbrand’. Read the full story

The Audit Bureau of Circulations has started measuring the activity of apps on smartphones and tablet devices, reports MediaGuardian. Read the full story

The International Newsmedia Marketing Association has expressed concern about technology firms seeking to take a slice of publishers’ digital subscription revenues. Read the full story

Apple has launched a new digital subscription service that sells magazines, newspapers and music, according to MediaGuardian. Read the full story

Facebook founder Mark Zuckerberg has moved ahead of media rivals Steve Jobs and Rupert Murdoch in the latest Forbes’ rich list. Read the full story