Publisher Random House has started its own ‘interactive story’ experiment, using social media website Stardoll to publish Mortal Kiss.

Characters from the book will have profiles on the website, and Stardoll members can vote to change the storyline.

But Random House is hoping that the majority will spend real money on items relating to the story to decorate their own profiles.

Stardoll claims to have more than 100 million members. Mortal Kiss will be serialised on the website until 31 October.

This article appears in issue 251 of Media Digest.

(Source: Brand Republic)