The Advertising Standards Agency will scrutinize marketing material online in the same way it does adverts on TV and in newspapers.
The ASA, which already regulates paid-for adverts online, said it has the “protection of children and consumers at its heart”. From 1 March next year, it can demand the removal of links to pages hosting banned ads and post its own messages in circumstances of non-compliance.
The voluntary levy on paid-for ads that currently finance the ASA will increase by 0.1 per cent.
This article appears in issue 250 of Media Digest.
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